stage 2 marketing consultant
Caroline Griffin is an experienced consultant specialising in audience development and organisational change in the cultural and creative sector. Over her 18 years’ experience, Caroline has developed a strong reputation in arts marketing, developing diverse audiences, using new technologies and market development for creative businesses.
Recent projects include:
· Marketing strategy consultant for Theatres Trust, overseeing the development of new marketing, PR and digital strategies and supporting the in-house marketing team.
· Evaluation consultant, Made in Corby, a Creative People & Places project
· Market research consultant for Flatpack Projects, a film development organisation based in Birmingham
Caroline is an Associate with The Audience Agency, an accredited Relational Dynamics coach and a trained mentor. She has experience of working with clients from the cultural sector to support change on a personal, professional and organisational basis. Caroline has been a mentor for Extend since 2012, one mentee commented:
“Caroline is a fantastic mentor, colleague, and inspiring leader. She has really helped me focus and develop my practice, challenging and coaching me over the course of a year.” Extend Mentee 2015-2016