Join FOCUS and speakers from My SMASH Media to hear about evolving commissioning and funding opportunities.
The screen industry is changing rapidly. As commissioners, broadcasters, streamers, and financiers face increasing pressure to identify distinctive projects, new voices and commercially viable IP, digital tools and AI-driven platforms are beginning to reshape how projects are discovered, developed, and connected to decision-makers.
FOCUS is pleased to present a special session with My SMASH Media, the Edinburgh-based AI-assisted platform designed to help creators, producers and industry professionals connect more effectively across film, television, and emerging media.
Described as an ‘IP matchmaking platform’, My SMASH Media combines AI tools with industry expertise to help projects find the right partners, collaborators, commissioners, and buyers. The platform enables creators to build structured, industry-facing pitches while helping producers, broadcasters, financiers, and distributors discover projects that match their development and commissioning needs.
Rather than relying solely on traditional networks or existing relationships, SMASH aims to widen access to opportunities, helping strong ideas and underrepresented voices reach the commissioners and funders actively searching for new content.
The session will explore:
How AI-assisted discovery platforms may help independent companies access new commissioners, financiers, and co-production partners.
How digital tools can support development, packaging, and positioning of projects in a highly competitive market.
How Scottish producers can strengthen pitches and improve visibility for scripted, unscripted, film and animation projects.
How platforms such as SMASH may help smaller companies operate beyond traditional gatekeeping structures and networks.
How Scottish indie producers can access their services.
About My SMASH Media:
Founded in Scotland by film and TV producers Fiona Gillies and Christine Hartland alongside digital product specialist Mahesh Ramachandra, My SMASH Media has gained increasing industry attention for its AI-powered approach to connecting creative projects with industry decision-makers. The company has secured investment support from organisations including Scottish Enterprise, Innovate UK and Equity Gap, and has been recognised through industry innovation programmes and international technology showcases.
About the speakers:
Fiona Gillies
Fiona is co-founder of My SMASH Media, an IP matchmaking platform for the creative industries, starting in Film & TV. Think of it as a dating app for creative projects.
SMASH connects creators with industry decision-makers, helping producers, commissioners, studios and streamers discover projects that match their briefs and reach beyond their existing networks.
The platform gives creators a free, industry-standard Pitch Builder and IP Protection. SMASHPro
offers additional tools and support from the SMASHCupid team.
Fiona co-founded SMASH with Christine Hartland and product expert Mahesh Ramachandra.
Her background spans acting and independent film production. Films she produced include THE
BEAT BENEATH MY FEET, which screened in competition at the Berlin Film Festival and was released worldwide; DUMMY, which premiered at the Edinburgh Film Festival; and BIFA-nominated CITY SLACKER, available in over 40 countries. She has worked with the Royal Shakespeare Company, the Royal National Theatre, the BBC, ITV as well as major broadcasters and streamers worldwide.
Fiona is a Fellow of the Royal Society of Arts and a mentor with Women in Film & TV.
Christine Hartland
Christine is co-founder of My SMASH Media, an IP matchmaking platform for the creative
industries, starting in Film & TV. Think of it as a dating app for creative projects.
SMASH connects creators with industry decision-makers, helping producers, commissioners,
studios and streamers discover projects that match their briefs and reach beyond their existing
networks. The platform gives creators a free, industry-standard Pitch Builder and IP Protection.
SMASHPro offers additional tools and support from the SMASHCupid team.
She co-founded SMASH with fellow producer Fiona Gillies, whom she met on the Creative
England Market Trader programme, and product expert Mahesh Ramachandra.
Her background spans corporate live events and feature film production. Films she produced
include WMD (2008), one of the first films to follow a reverse distribution strategy, and
CONTAINMENT (2016), which sold worldwide. She has also exec-produced short and feature
films, and received development funding from Creative Europe and the BFI.
The session will provide practical insight into how platforms such as SMASH are evolving, how they may support the wider screen ecosystem, and where future opportunities could emerge for Scottish screen businesses.
GENERAL EVENT INFORMATION:
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