Debbie Macdonald

Debbie Macdonald photo.jpg

stage 2 DEVELOPMENT consultant

Debbie Macdonald is an Independent Children’s Media Consultant.

She started her television career 27 years ago at the BBC in the Programme Acquisition department and in 1995, after spending 2 years at the public broadcaster, joined the UK arm of US broadcaster Nickelodeon where she remained for 18 years. On departure, Debbie held the position of VP, Programming Director where she had responsibility for all UK Acquisitions, Original Production and Scheduling across all platforms. 

During her time at the broadcaster, Debbie worked within the UK Senior Management team and led and oversaw the work of a 15 strong team who were responsible for a diverse portfolio of commissions and acquisitions. A frequent panellist at conferences and a member of the Children’s Media Conference Advisory committee, Debbie is considered a key figure in the children’s industry with strong communication and interpersonal skills. She was previously on the BAFTA children’s committee and continues to work closely with this world renowned organisation.

Debbie has vast experience in Original Series Production taking series from concept stage through to final delivery including script development, script editing, storyboarding, background layout and design, character design and development and has been executive producer across many award winning series including, most notably, Peppa Pig.

Debbie has a real passion for Kids TV and, during her 27 years in the industry, has seen many changes in this sector of the media giving her a broad experience and understanding of UK television.

Now a mother of 3, Debbie is working independently as an International Children’s Media Consultant, Head Writer/Script Editor/Creator working with a broad range of companies around the globe.