FOCUS On: branded content
Join FOCUS and a panel of industry experts to gain an insight into the world of creating branded content.
📆 Thursday 14th August, 12:45 - 14:00 (please arrive from 12:30pm)
📍 Channel 4, 10 Montrose St, Glasgow G1 1RE
Teas & coffees will be provided on arrival.
Join FOCUS for an in-depth panel discussion about branded content. Geared towards Scotland-based independent production companies, this event will cover the key aspects of branded content to help you grow your business, including:
● Using branded content to diversify your revenue streams beyond traditional commissioning models and expand audience engagement.
● How to tell stories for brands.
● How to approach brands, package ideas, structure deals and control IP.
● How broadcasters and streamers work with brands.
● Examining case studies, from small digital pieces to full-length docuseries.
There will be time for attendees to ask questions in a brief Q&A section.
ABOUT THE SPEAKERS:
Jude Lightbody
An experienced Freelance director and creative director, Jude specialises in directing and producing commercials, branded content and promos, working internationally with global brands. As former Whisper Create’s Creative Director, Jude oversaw output across all Create productions. Working alongside the acting Global Head, Jude was responsible for conceptualising and delivering creative concepts elevating style, vision and storytelling across pitches and productions.
Stu Thomson
Stu Thomson is founder of Cut Media; an award-winning creative sports agency working with the likes of Red Bull, Nike, and Warner Bros. Discovery.
A former professional athlete, Stu brings a unique perspective to storytelling-combining lived experience in sport with a deep belief in the power of creativity to connect. Under his direction, Cut Media has built a global reputation for content that goes beyond the polished surface, tapping into the raw, real, and human side of sport.
From viral YouTube hits to emotionally resonant campaigns, Cut Media's work has challenged convention, been at the heart of the branded entertainment evolution and put authenticity at the heart of brand storytelling.
Laura Marks
Laura Marks is Senior commissioning editor and Business Operations Lead, Digital at Channel 4 and works across Original and Branded Entertainment content. Laura previously acted as Nations and Regions Exec at the Channel, nurturing indies in the Digital, Entertainment and Comedy space.
Bhavit Chandrani
Bhav Chandrani is Director of BE Studio, from ITV, heading up sponsorship, AFE (ad funded entertainment), creative partnerships, social branded content and partnerships innovation for ITV's Commercial team.
With almost 25 years in the industry, Bhav's passion is in creatively bringing together the worlds of programming and advertising to make meaningful, entertaining campaigns for brands and viewers. Bhav leads ITV's commercial relationship with other media brands such as X, Global Radio and TikTok. Bhav is a founding member of the diversity network MeFA (Media For All) and Board Director of Metavision.
General Information:
Accessibility:
If you have any accessibility requirements, please contact the FOCUS team in advance: hello@filmcityfutures.com
Privacy policy:
By booking this event you consent to FOCUS & Film City Futures storing your contact details. Please note: we will only ever contact you via email regarding FOCUS events and will not share your confidential information with any external third parties.
Photography notice:
Please be aware that we may take photographs and videos at this event. By attending and/ or participating in this event, you agree for us to photograph and/ or video record you and to use such images and recordings on our website, social media and other platforms as required.
COVID-19 statement:
Please do not attend in-person events if you, or anyone in your household, has had any symptoms or tested positive for COVID-19 within the past five days prior to the event.
If you have any access requirements for attending this event, please contact us: hello@filmcityfutures.com