About

lara sword

Lara Sword is Head of Factual at Night Train Digital, where she leads content acquisition and distribution strategy across YouTube and social. With over 15 years in digital acquisitions and TV distribution, she specialises in maximising revenue from archive and factual content, developing owned and operated YouTube channels, and building partnerships that bring established IP into the digital-first space.  Lara has been at the forefront of the shift from traditional broadcast to platform-led monetisation.